Ülemiste City

This extraordinary year has posed unprecedented challenges and will change the way we behave, learn, innovate and conduct business. Despite the fact that big life changing events inevitably reshape our long-term thinking, values and behaviours, there is also the danger of becoming stuck. Time will tell how much change we will see and what those changes will actually be. But seeing as the future starts in times of crisis, let’s roll up our sleeves and try to help by sharing best practices.

The Estonian Entrepreneurship University of Applied Sciences in cooperation with Ülemiste City is proud to announce that the 8th annual Entrepreneurship conference

How To Avoid Getting Stuck In Today’s World

will be held on 8 October 2020 at Ülemiste City, Tallinn, Estonia
Registration deadline is 1 October 2020. Conference participation is free of charge (seats are limited).

Read more about the Venue

See previous EUAS conferences
Please write to us if you have any questions at

Call for papers

You are cordially invited to submit your research papers for presentation consideration at the 8th annual entrepreneurship conference that will take place on 8 October 2020 in Ülemiste City, Tallinn, Estonia.

Papers submitted to the conference can be short research papers that highlight the applicability of previous research findings to professionals, make available early research findings or survey results, or offer entrepreneurial insights. We also welcome submissions of detailed business case studies.

Areas of interest

The scientific and organising committee welcomes submissions in the following areas:

  • Crisis management in business
  • Entrepreneurship and innovation in times of digital transformation
  • The future of business cooperation with higher education
  • Case studies of cooperation between businesses and higher education
  • Innovative assessment models and methods of smart city
  • The challenges of learning methods in the changing world
  • Software solutions in modern business development
  • The role of design in business

Submission deadline for conference paper (2000-3000 words) is 3 August 2020.

Conference papers must be submitted by email to:

You can use the same email address to contact the organising committee.

All research papers for presentations will be reviewed by the International Scientific Committee and the authors will be notified of the acceptance decision by 18 August 2020. Papers accepted for the conference will be published electronically.

Papers accepted for the conference will be published in the conference proceedings, subject to author registration and peer review.

Kind regards,
Mait Rungi, D.Sc.
Estonian Entrepreneurship University of Applied Sciences


Entrepreneurship conference
Estonian Entrepreneurship University of Applied Sciences in cooperation with Ülemiste City


How To Avoid Getting Stuck In Today’s World
October 8, 2020
Ülemiste City, Tallinn, Estonia


Margus Nõlvak, CEO Mainor Ülemiste
9.00 – 10.00
Registration, coffee
10.00 – 10.30
Opening and Speakers introduction
10.30 – 11.15
Keynote speaker: Kaimar Karu, MA; Former Foreign Trade and IT Minister of Estonia
„Navigating complexity and building resilience“
Executive Summary: „To survive and thrive in the modern world, organisations need to be able to adjust quickly. Often, the attempts at growing organisational capabilities are planned as sponsor-focused career-backing faux-predictable-future projects, rather than context-sensitive continual improvement. Accepting that the future is messy, planning is of limited effect, and actions have undesired consequences is difficult for many, going against the accepted management wisdom of yesteryear. This session explores the application of complexity science to modern management challenges, providing several approaches and methods to navigating complex environments and building organisational resilience.
11.15 – 12.00
Keynote speaker: Mae Hansen, EMBA; Transformation and Innovation Executive
„Crises as an opportunity“
Executive Summary: Crises is by definition an unstable or crucial time in which a decisive change is impending. Somehow many of us tend to translate this decisive change into something negative. In reality, it’s nothing but a necessary shift, which each leader will translate to their team as either negative or positive. How is crises an opportunity? How to bring the best out of your team in crises assuring that the change is by default positive? Mae will cover these topics with her over 20 years of global executive experience in course of which she has helped to transform multiple big and small companies.
12.00 – 13.00
Lunch (free for conference participants)
13.00 – 14.30
Sessions based on subject:
  • S. Alireza Lajevardi: “Defining a suitable definition and understanding the companies’ readiness for starting transition journey toward industry 4.0 by focusing on Estonian manufacturers”
  • Magnus Hoppe and Kamran Namdar: ”Releasing the potentials – Educating transformative entrepreneurial selves for a better world”
  • Marina Z. Solesvik and Paul Westhead: “Entrepreneurial Approaches and Radical Innovation: Norwegian Context”
  • Aleksandra Pečiūrienė: ”Young Lithuanian consumers’ innovativeness regarding innovative food products”
14.30 – 15.00
Coffee break
15.00 – 15.15
Fun activity
15.15 – 15.45
Keynote speaker: Marina Kaljurand, MA; MEP; Former Minister of Foreign Affairs of Estonia
“European Digital Agenda: A View from the European Parliament”
In February 2020 European Commission introduced a political document – Shaping Europe’s Digital Future. One of the goals of the strategy is to contribute towards a fair and competitive economy. Many European companies and SMEs in particular have been slow at taking up digital solutions and therefore have not benefited from them and missed opportunities to scale up. How to change it?
15.45 – 16.15
Panel discussion – concluding remarks by moderator, rector, keynote speakers and representatives
16.15 – 16.30
Closing of the conference
16.30 – 17.30
Post-conference tour in Ülemiste City and EUAS Campus



The Conference will be held at Ülemiste City and EUAS Campus.

Ülemiste City is The Place where future happens. It’s the largest Smart City in the Baltics and the biggest privately-owned business campus in Northern Europe.

  • Tallinn Airport – 3 mins by tram or 10 min walk
  • Tallinn Bus Station – 15 min to walk
  • The nearest hotel  – 4* Ülemiste Hotel is a 10 min walk
  • Downtown and Medieval Tallinn Old Town  – 15 min drive
  • Ülemiste City is accessible by intercity tram no. 4 and bus lines no. 7, 15, 45, 49 and 65. There is also an Ülemiste City bus on the Ülemiste City – Downtown – Mustamäe route.
  • You can find interactive public transportation possibilities and the car parks of Ülemiste City here.
  • Places to see and visit in Tallinn and in Estonia