Estonian Entrepreneurship University of Applied Sciences in cooperation with Ülemiste City is proud to announce the 9th Annual Entrepreneurship and Innovation Conference (EIC)




7th of October 2021 at Öpiku Conference Center, Ülemiste City, Tallinn, Estonia.

The conference will be held as a hybrid event which allows the participants to present online and in-person.


Photo gallery

Speakers’ video recordings


Poster Session


Moderator Johannes Tralla


Registration, Covid-19 pass check, morning coffee

By the law we are required to make sure that all attendees have been fully vaccinated, received a negative test result or recovered from COVID-19 within 6 months

10.00–10.20 Conference welcome words
10.20–11.00 Emöke Sogenbits President Cluster Baltics, Site manager Tartu, Hanza – “Surviving in the World of VUCA”
11.00–11.40 Tarmo Tael – logistics expert, Lumi Capital’s logistics real estate partner – “Creating a virus-resistant company – an opportunity to create and improve the business continuity of your company”

Olga MatthiasProfessor of Operations Management, Leeds Beckett University

Director, Capability Gap Ltd – “The Long Game – Technological Innovation and the Transformation of Business Performance”

12.20–13.00 Lunch

Presentations of scientific papers:

  • Inga Uvarova, Ilona Platonova, Liga Avena, Dzintra Atstaja, Tatjana Volkova, Jānis Grasis“Adoption of 4P and circular economy principles in the public objects of national significance.” BA School of Business and Finance, Riga Stradins University (Latvia)
  • Vita Brakovska „Green Culture in the Smart City as a supportive environment for the sustainable company“, Riga Technical University (Latvia)
  • Harald Kitzmann „Beyond data-driven approaches in digitalized decision making “, Moscow State Technical University, Bauman University, Moscow (Russia), Estonia Association for Renewable Energy.
  • Tiit Elenurm „COVID-19 crisis and virtual knowledge co-creation opportunities “, Estonian Business School (Estonia)


All posters can be found here!

14.00–14.40 Daisuke Matsushimaprofessor of Kanazawa University – “Startup or Re-Startup?”
14.40–15.00 Coffee break
15.00–16.00 Linda L. Singh – CEO, Kaleidoscope Affect, LLC; Leader-In-Residence, Towson University (represents both Towson University and Industry) –  “Entrepreneur Landscape – The Beauty of Change”


“How can universities provide the best support to increase the effectiveness of organizations in a transformed era?”
International panel of elected representatives:

  • Daisuke Matsushima – Japan (Kanazawa University)
  • Linda L. Singh – USA (represents both Towson University and Industry)
  • Mait Rungi – Estonia (Estonian Entrepreneurship University of Applied Sciences)
  • Olga Matthias – UK (Leeds Beckett University)
17.00–17.15 Closing of the conference
17.30–18.30 Post-conference tour in Ülemiste City and EUAS Campus

By the law we are required to make sure that all attendees have been fully vaccinated, received a negative test result or recovered from COVID-19 within 6 months


The Conference will be held at Öpiku Conference Center (Valukoja 8), Ülemiste City, Tallinn, Estonia.


Ülemiste City is The Place where future happens. It’s the largest Smart City in the Baltics and the biggest privately-owned business campus in Northern Europe.


  • Tallinn Airport – 3 min by tram or 10 min walk
  • Tallinn Bus Station – 15 min to walk
  • The nearest hotel  – 4* Ülemiste Hotel is a 10 min walk
  • Downtown and Medieval Tallinn Old Town  – 15 min drive
  • Ülemiste City is accessible by intercity tram no. 4 and bus lines no. 7, 15, 45, 49 and 65. There is also an Ülemiste City bus on the Ülemiste City – Downtown – Mustamäe route.
  • You can find interactive public transportation possibilities and the car parks of Ülemiste City here.
  • Places to see and visit in Tallinn and in Estonia